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The platform is rolling out a new feature that enables them to cut down on the amount of artificial intelligence-produced content appearing in their timelines. This move comes as the service announced that it currently hosts more than 1 billion content made with AI.

Pilot Phase and Launch

This change is in a pilot phase over the next few weeks before a widespread rollout. This development aligns with a rise in AI content, driven by new content generation software.

AI Proliferation Online

It has been noted that nearly a tenth of the fastest-growing video streams on a competing service exclusively feature AI-generated videos. A considerable share of this material is considered mass-produced AI material, a phrase for substandard, bulk-generated content that is frequently nonsensical or dreamlike.

Based on user feedback that many people like content made with AI tools, ranging from computer-generated images to science explainers, and we want to offer the community the ability to increase or decrease of that, depending on their own preferences,” said a platform representative.

AI on the Platform

TikTok disclosed that there are presently over a billion videos on its app labeled as artificially created. Overall, over 100 mn pieces of content are added to the app daily, making AI content a minor portion of its overall inventory.

Customizing Your Feed

Viewers will be in a position to limit or boost the amount of artificial media they see by using the “manage topic” option in the app and selecting the AI content topic. Additional categories that can already be adjusted under the filter include current affairs, clothing, cosmetics, and dance.

Platform Guidelines

The platform’s policies require creators to tag convincing artificially created content, and it bans malicious AI impersonations of public figures or crisis events. Any authentic-looking AI-generated clip that is without a tag can be deleted under its user guidelines.

In addition, the service will henceforth attach an AI-generated tag to content created with its own AI tools, or flagged by an cross-platform project for recognizing AI-generated material. This measure is aimed to stop users from trying to circumvent the tagging system.

Educational Initiatives

TikTok is additionally introducing a two million dollar educational fund for professionals and institutions to develop educational content about responsible artificial intelligence. This program will support non-profit groups focused on teaching programming and robotics.

Platform Protection

The video-sharing app has justified its moderation strategy, amid debate over proposals to make redundant hundreds of content moderators in the UK. The company is set to eliminate hundreds of positions in its trust and safety team in London, with trade unions and online safety experts raising concerns that staff are being displaced by machine-led review.

A senior executive clarified that human moderation would continue to be important, but automated tools can shield workers by removing the most harmful content before it is viewed by people. The company announced a significant reduction in shocking and graphic content handled by safety staff over the previous year due to intervention by its AI tools.

“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to dangerous material as quickly as possible, which is the area in which a lot of the machine support is really helping us process content quickly.”